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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

C.K. Prahalad




[PDF.uh24] The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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 | #39384 in Books |  2006-02-06 | Original language:English | PDF # 1 |  8.90 x.80 x6.10l, | File type: PDF | 304 pages

||0 of 0 people found the following review helpful.| City Vision Review|By Shaniqua|I reviewed this book for my Theology of Technology course as a part of my Non-Profit Management degree at City Vision University.
In Western Businesses, we usually do not consider the poor of the world (roughly 90 percent of the world’s population) as customers to products and services that we produce or develop. We have false assumptio| ||
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people esc...

You easily download any file type for your gadget.The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits   |  C.K. Prahalad. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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