[PDF.34wp] Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Philip Kotler, Joel Shalowitz, Robert J. Stevens
[PDF.bm42] Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
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| #75479 in Books | 2008-05-09 | Original language:English | PDF # 1 | 9.55 x1.35 x7.30l,2.41 | File type: PDF | 576 pages||0 of 0 people found the following review helpful.| Easy to read; yet comprehensive.|By Kindle Geek|Very comprehensive yet easy to read. Lots of ideas to get yourself started in healthcare management.|0 of 0 people found the following review helpful.| Three Stars|By Megan Tengerstrom|This book was used in a Masters level Marketing class.I thought it was ok. Megan Tengerstr||Praise for Strategic Marketing for Health Care Organizations|"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech fi
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With...
You easily download any file type for your device.Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System | Philip Kotler, Joel Shalowitz, Robert J. Stevens. A good, fresh read, highly recommended.
