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Coca-Globalization: Following Soft Drinks from New York to New Guinea


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Coca-Globalization: Following Soft Drinks  R. Foster epub
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 | #1218634 in Books |  Robert J Foster |  2008-01-15 |  2008-02-05 | Original language:English | PDF # 1 |  8.10 x1.00 x5.40l,.85 | File type: PDF | 275 pages

 | Coca Globalization Following Soft Drinks from New York to New Guinea

||0 of 0 people found the following review helpful.| Five Stars|By phil13|explains Cokes capitalist expansion|0 of 2 people found the following review helpful.| For Anthropology 111|By Jennifer|I enjoyed this topic the most in my Anthropology class. Depending on the professor's style, you may or may not need to actually read the book. (I didn't, because my prof actually went over| ||"Skillfully navigating the pitfalls of reading soft drinks as either a pat story of unmitigated coca-colonization on the one hand or autonomous local resistance on the other, Foster presents a persuasive case for both the openness and the constraints of the p

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library researc...

You easily download any file type for your gadget.Coca-Globalization: Following Soft Drinks from New York to New Guinea   |  R. Foster. I was recommended this book by a dear friend of mine.

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