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Africa Rising: How 900 Million African Consumers Offer More Than You Think

Vijay Mahajan




[PDF.vc51] Africa Rising: How 900 Million African Consumers Offer More Than You Think

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 | #1093406 in Books |  2008-09-08 | Original language:English | PDF # 1 |  9.24 x1.00 x6.30l,1.10 | File type: PDF | 288 pages

||2 of 2 people found the following review helpful.| Africa: The Pendulum swings the other way now?|By S. Sloan|Others have gushed over this book's enthusiastic take on the "African" market. It seems to me that the pendulum has swung to the other end of its arc on whether Africa is a disaster needing charity or the biggest business opportunity for the 21st century. The real answer depends on a) where you are in Africa's 54 countr|From Publishers Weekly|Africa, like many emerging markets, has been long overlooked, but is poised for explosive growth and opportunity, says author Mahajan (The 86 Percent Solution) in this must-read for investors, executives and anyone with an interest in glob

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

 

Crossing thousands of miles across the continent, he shares the lessons that Africa’s busines...

You easily download any file type for your device.Africa Rising: How 900 Million African Consumers Offer More Than You Think   |  Vijay Mahajan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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